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Mostly through record deals, lucrative endorsement contracts and a big leap in career earnings. The captains of the Edmonton Oilers and Toronto Maple Leafs are estimated to be worth between $60 million and $100 million combined. Their commercial value has grown; their signing bonuses and worldwide popularity have also helped to boost them into hockey’s pantheon of marketing stars.

from Times of India https://ift.tt/aJgF7r4